FREE COURSE
Transform Your Weight Loss Mindset In 7 Days
While Still Eating Foods You Love
Get the FREE 7-Day Email Course that makes weight loss stick.
Here’s What You Get:
- The “Next Meal” Reset that breaks binge-restrict cycles
- Why you emotionally eat (and what to do instead)
- The 80/20 approach that lets you enjoy favorite foods
- How to turn past “failures” into success data
Perfect for people over 40 who are tired of starting over every Monday.
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Who is This for?
You know how to eat well.
So why doesn’t it stick?
You’ve read the books. Done the programs. Tracked the macros. And for a while, it works.
Then something flips. A stressful week. A bad evening. A holiday. And you’re back at square one, wondering what went wrong.
The truth is: there’s nothing wrong with you. Your brain has been running a food program that was installed years ago. No amount of willpower rewrites a program.
That’s what this is about.
You're In The Right Place If...
- You think about food more than feels normal
- Evenings are the danger zone: the kitchen keeps calling
- You do well for a while, then something snaps
- You’ve “been good” all day and still feel like you’re failing
- You’re exhausted by the constant conversation about food in your head
- You’ve tried everything, and you’re tired of trying
What Our Customers Are Saying!
"This course has quieted that constant chatter... I am a person a lot more than just my weight."
– Sherry R.
Richford, NY, USA
"I normally get excited about something and then lose enthusiasm and go back to my old ways. But not with this program. The sense of freedom and lightness I began to feel was surprising and thrilling."
– Beth V.
Roseburg, OR, USA
"I no longer participate in negative self-talk when I have a minor setback. I have changed my thinking to focus on healthy choices rather than dieting, and I no longer eat mindlessly. Progress not perfection!"
– Christine S.
Ontario, Canada
What we're striving to achieve
Our Core Values
01
Identity before behavior
02
Freedom over control
03
Science with compassion
"Every eating pattern flows from identity. Change who you believe you are, and the behavior stops needing to be managed."
~Rick Taylar
Latest Articles!
From The Podcast!
You’ve spent years fighting your own mind at every meal. Counting, restricting, starting over each Monday. The Weight Loss Mindset starts from a different premise: your willpower was never the problem. You’re running old mental programming, and no meal plan can rewrite it. Host Rick Taylar treats weight loss as mental software and brain chemistry, showing women over 40 how to change the programming instead of fighting it. No calorie counting. No cheat days. No shame. Just food freedom and a quiet mind. Start with the free 7-Day Blueprint at weightlossmindset.co.
Most beginners think the first step is finding the right program. It isn't.
This episode breaks down the Right Program Myth, the lie that the perfect plan is out there waiting to be found, and walks through the real first move: deciding who you're becoming before you decide what to eat.
Rick shares his own 23-year, $14,247 history of ”correct” programs that all failed the same way, then lays out the three actual first steps for anyone starting, or starting over.
Key Points Mentioned
The Right Program Myth: why searching for ”the one” plan that finally works is the wrong first move, and why it quietly sets beginners up to repeat the same cycle
The parking lot metaphor: programs are the car, not the destination, and no vehicle gets you anywhere without an address programmed in first
Step one: decide the destination. Get specific about who you're becoming before touching a meal plan
Step two: set a realistic timeline. Why the industry's 30-day promise is a countdown to disappointment, and what sustainable change actually looks like
Step three: pick your structure last. Once the destination and timeline are set, a program becomes a tool, not a rescue
A client story (Pam) on what shifted once she understood her identity was never dependent on what she ate
Next Step
If you're ready to do the identity work first, that's exactly what Escape the Willpower Trap was built for. Not another program. The destination work.
Transform Your Weight Loss Mindset In 7 Days
FREE COURSE!
While Still Eating Foods You Love
Get the FREE 7-Day Email Course that makes weight loss stick.
Here’s What You Get:
- The “Next Meal” Reset that breaks binge-restrict cycles
- Why you emotionally eat (and what to do instead)
- The 80/20 approach that lets you enjoy favorite foods
- How to turn past “failures” into success data
Perfect for people over 40 who are tired of starting over every Monday.